Mission Statement

Avoided Deforestation Partners is a non-profit organization dedicated to advancing U.S. and international forest and climate protection initiatives. AD Partners convenes public, private and civil society leaders to inspire decision makers to promote sustainable agricultural practices that are free of deforestation.


Jane Goodall and AD Partners Debut a Powerful Forest Protection Short Film at COP21

30 global leaders from the World Economic Forum join forces to create a collective dispatch to Paris and beyond: End deforestation now!

At the World Economic Forum in Davos, Switzerland, 30 forest advocates offered a collective message for country leaders gathered in Paris for the COP21 UN Climate Summit: “Save the forests, and we can save our climate.” Narrated by Dr. Jane Goodall, DBE.

STOP THE BURNING is the first film that was entirely produced, written and directed by AD Partners. The goal of this project was to craft a collective narrative from interviews of 30 global leaders who represent government, civil society and business interests — all making the case that deforestation must stop immediately if we are to protect our planet from the grim realities of climate change.


A Huge Win for Forests and Our Climate!

“Years of Living Dangerously” wins 2014 Creative-Arts Emmy Award for Best Documentary or Non-fiction Series!

On stage in Hollywood’s Nokia Theatre – (L to R), MEMBERS OF YEARS TEAM: Executive Producer – David Gelber, Producer – Jacob Kornbluth, Co-Executive Producer – Solly Granatstein, Co-Producer – Jeff Horowitz, Senior Producer – Adam Bolt.

On Saturday, August 16th, in the Nokia Theatre in Los Angeles Calif., “The Years of Living Dangerously” team won the 2014 Emmy Award for Outstanding Documentary Series. AD Partners is thrilled to have played an instrumental role in the crafting and production of the deforestation story lines for this groundbreaking climate change series. … read more


Dr. Jane Goodall and Sir Richard Branson Co-Host AD Partners’ High Level Rio+20 Event

ADP brokers alliance between the U.S. Government and the Consumer Goods Forum, an organization representing 400 leading CEOs with $3.1 trillion in commodities – to be sustainably produced and deforestation-free by 2020.

RIO+20 Video Presentation, HRH Prince Charles
Muhtar KentADpartners Deforestation MovieRestoring the Earth


Speakers List for the AD Partners Rio+20 Event
in order of appearance

His Royal Highness The Prince of Wales – Keynote Video Message
Dr. Jane Goodall, DBE – UN Messenger of Peace
The Hon. Mary Robinson –  Former President of Ireland
The Hon. Lisa Jackson – Administrator, U.S. EPA
Julia Marton-LeFèvre – Director General, IUCN
Ambassador Donald Steinberg – Deputy Administrator, USAID
Muhtar Kent – Coca Cola CEO (Video Address)
Paul Polman – CEO, Unilever and Co-Chair, Consumer Goods Forum
The Hon. Bård Vegar Solhjell – Minister of the Environment, Norway
Jonathan Pershing – Deputy Special Envoy-Climate Change, U.S. State Dept.
Dr. Zhang Songdan – Deputy Dir. Gen., State Forestry Admin., China
Olav Kjørven – Assistant Secretary-General, UNDP
Jason Clay – Senior Vice President, World Wildlife Fund-US
Ashok Khosla – President, IUCN
Bianca Jagger – Plant a Pledge Campaign Ambassador
Tim Rollinson, CBE – Director General, Forestry Commission, Great Britain
The Hon. Stanislas Kamanzi – Minister of Natural Resources, Rwanda
Andrea Debbané – Vice President of Environmental Affairs, Airbus, S.A.
Maurice Strong– Former Under-Secretary General of the United Nations
Edward Norton – Actor and UN Goodwill Ambassador for Biodiversity
Sir Richard Branson – Founder, Virgin Group, and Event Co-Chair


ADP Hosts High Level Forest-Climate Event at United Nations COP17 Conference

ADP brings together important voices to advance public-private partnerships for protecting forests and inspiring green growth.


U.S. President delivers exclusive address at ADP’s UN forest-climate gathering


  • Secretary Clinton

  • Pres. Barack Obama

  • Frmr. Pres. Bill Clinton

  • Dr. Jane Goodall, DBE

  • UN S-G Ban Ki-moon

  • Prof. Wangari Maathai

Speakers List for the AD Partners COP17 Event
in order of appearance

The Hon. Ban Ki-moon – UN Secretary-General (keynote message)
Dr. Jane Goodall, DBE – UN Messenger of Peace
The Hon. William J. Clinton – Frmr. President of the U.S. (video message)
Achim Steiner – UNEP Executive Director, UN Under-Secretary-General
José Endundo Bononge – DRC, Minister of Environment
Tina Joemat-Pettersson – South Africa, Min. of Ag, Forestry & Fisheries
Kuntoro Mangkusubroto – Indonesia, Head of the President’s Unit on REDD
Jonathan Pershing – U.S., Deputy Special Envoy for Climate Change
Norbert Röttgen – Germany, Minister for Environment
Eric Solheim – Norway, Minister of the Environment
Kjetil Lund – Norway, Secretary of State, Ministry of Finance
Andrew Steer – World Bank Special Envoy for Climate Change
Jason Clay – World Wildlife Fund-US, Senior VP
Sean de Cleene – Yara International, VP Global Business Initiatives
Larry Schweiger – National Wildlife Federation, President and CEO
Peter Seligmann – Conservation International, CEO and Chairman
Puvan Selvanathan – Roundtable on Sustainable Palm Oil, VP
The Hon. Hillary Rodham Clinton – U.S. Secretary of State, video message
Wanjira Maathai – International Liaison, the Green Belt Movement
Helen Clark – Administrator, UNDP,  frmr. New Zealand Prime Minister
Mary Robinson – President of Mary Robinson Foundation – Climate Justice
The Hon. Toga Gayewea McIntosh – Liberia, Minister of Foreign Affairs (on behalf of 2011 Nobel Peace Prize Laureate Ellen Johnson Sirleaf)
The Hon. Barack Obama – U.S. President (video message)


AD Partners + Initiatives

ADP Brokers Alliance between the Consumer Goods Forum & the U.S. Government

Rio+20 Announcement at AD Partners High Level Event “Advancing Public-Private Partnerships for Deforestation-Free/Sustainable Agriculture”


As global deforestation continues, the world loses an acre of rainforest per second. Deforestation seriously threatens the natural resources necessary to the survival of our planet, and contributes to an estimated 15% of global greenhouse gas emissions. With the projected rise in the world’s population, and the growth of developing country economies, demands for food, feed, fiber and fuel will reach new extremes, and will further increase threats to critical… Read more

ADP’s Deforestation-Free Awareness Campaign

AD Partners creates the first “Deforestation-Free” product seal as part of awareness campaign


Consumers are largely unaware that many of the products they purchase contribute to the destruction of rainforests. The shocking truth is that the production of beef, soy, palm oil and paper contribute enormously to the loss of over 36 million acres of rainforest every year. This amounts to an acre of forest lost every second of every day. In addition to the staggering harm to the world’s biodiversity, deforestation is… Read more

The ADP REDD Methodology Project


In the summer of 2008, AD Partners launched its REDD Methodology Project. The initiative has brought together a group of internationally recognized experts to develop a series of freely available methodology modules for advancing REDD projects. These modules will enable project developers to estimate the real emission reductions of projects that reduce emissions from deforestation and degradation (“REDD”). This effort is critical to demonstrating and ensuring the environmental integrity of… Read more

ADP Brokers Historic U.S. Forest-Climate Agreement


Avoided Deforesattion Partners is pleased to have facilitated a milestone forest-climate policy agreement among prominent U.S. environmental, conservation and development groups in addition to power sector companies and other corporate interests. A further outcome of this initiative has resulted in the creation of a self-governing Tropical Forest and Climate Coalition, whose principal goal is to advocate the inclusion of all elements of the unity agreement in U.S. legislation.

Call for Leadership on Global Deforestation


The Avoided Deforestation Partners event in New York City featured Nobel Peace Prize Laureates Al Gore, Jr., and Professor Wangari Maathai, and issued a “Call for Leadership.” Participants urged the U.S. government to take a global leadership role in reducing deforestation. Stu Eizenstat, former U.S. negotiator for the Kyoto Protocol, urged the NGO presidents who were present, in addition to other leaders, to come together and send a message to… Read more

Sub-National/National Integration Project

Building on September 2008 workshop, AD Partners launches initiative to create REDD mechanism that integrates national and subnational approaches.


To follow up on our workshop on “The various levels of REDD: Making REDD work for forest nations and local stakeholders,” AD Partners is launching a new effort to provide policy makers with language that ensures that national and sub-national crediting and implementation approaches are compatible. AD Partners will convene stakeholders representing civil society, indigenous peoples, and the business community to draft a possible REDD mechanism that integrates project level… Read more

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